Bot Builders developed SmartTickets as a complete WhatsApp event ticketing and experience platform, combining ticketing, guest engagement, payments, upgrades and live event experiences in one place.
CLIENT
SmartTickets
INDUSTRY
Events & Entertainment
SOLUTION
WhatsApp Event Platform
PURPOSE
Ticketing, guest experience & event revenue
THE CHALLENGE
Event Technology Is Often Fragmented
Event organisers typically rely on separate systems for ticketing, guest communication, event information, payments and on-site experiences.
Guests may need to search emails for tickets, download event apps, find venue information elsewhere and queue for purchases once they arrive.
We saw an opportunity to bring the entire event journey together through a platform guests already know and use every day: WhatsApp.
THE WHATSAPP EVENT TICKETING SOLUTION
SmartTickets
Bot Builders developed SmartTickets as a flexible WhatsApp event ticketing and automation platform that connects organisers and guests before, during and after an event.
SmartTickets can operate as a complete ticketing solution or work alongside an organiser’s existing ticketing platform, adding an interactive WhatsApp experience with event information, digital wallets, food and drink ordering, VIP upgrades, transport, live updates and more.
KEY FEATURES
EVENT TICKETING
Sell and deliver digital event tickets directly through an integrated event journey.
WHATSAPP EVENT EXPERIENCE
Give guests instant access to event services and information through WhatsApp.
DRINKS & FOOD ORDERING
Allow guests to order food and drinks digitally, reducing queues and creating additional revenue opportunities.
VIP UPGRADES
Offer premium experiences including VIP areas, fast-track entry, hospitality and exclusive upgrades.
EVENT INFORMATION
Provide schedules, venue maps, announcements and live event updates in one place.
PAYMENTS & DIGITAL WALLETS
Enable integrated purchasing and cashless event experiences throughout the guest journey.
FROM AN IDEA TO A COMPLETE EVENT PLATFORM
SmartTickets evolved as we explored one question: how much of the event experience could we make better through WhatsApp?
01
TICKETING PLATFORM
SmartTickets began as an idea for a standalone digital ticketing platform.
02
THE SMARTTICKET EXPERIENCE
The concept evolved into an experience layer that could work alongside existing ticketing providers — allowing organisers to enhance a standard event ticket without replacing their current system.
03
BEYOND THE TICKET
We expanded the experience beyond entry, introducing digital payments, food and drink ordering, VIP upgrades and additional event services directly through WhatsApp.
04
COMPLETE EVENT ECOSYSTEM
Today, SmartTickets can operate as a complete ticketing solution or integrate with an organiser’s existing platform — connecting ticketing, payments, guest communication and event experiences in one WhatsApp-powered system.
INSIDE THE SMARTTICKETS EXPERIENCE
BUILT FOR EVERY EVENT
SmartTickets can be tailored to different events, audiences and experiences – creating one connected WhatsApp journey before, during and after the event.
Concerts
Festivals
Conferences
Exhibitions
Corporate
Sports
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